about Diaries of a Work in Progress
Ultimately, I’m just someone who wants to do good for the world. I’m currently (1) figuring out what that means and (2) building the skills to do so. Diaries Of A Work In Progress was started in 2025 to document my journey; to create a home for my operational case studies and storytimes. Think of this as my work journal.
So far, my path has taken me through co-founding Riverbed Collective (an artist-led social enterprise who’s worked with 200+ artists and counting) and onto the steering committee of the Hong Kong Women in Publishing Society.
For a fuller history, see my LinkedIn or follow my Instagram. Email me through [email protected] if you’d like to chat.
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Doctor, Lawyer, or Failure: why I didn’t go to medical school
Thoughts on social impact and choosing a career for someone who doesn’t exist yet. Read this if you’re figuring it out too, or if you’re confused by my trajectory.
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Starting a Team from Scratch: Riverbed, WiPS
I’ve been lucky enough to have had not one but two shots at building a team from scratch in 2025. What did I learn from Decalmania at Riverbed, and what am I carrying forward into marketing at WiPS?
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Role Models, Before They’re Famous
The importance of seeing people two steps ahead, and how this influenced my decision to share my work journal publicly.
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Baby’s First Managerial Role: Decalmania
How I navigated my first ever managerial role. A love letter to my first associates at Riverbed Collective.
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so can i do business as usual?
Amidst the Tai Po fire in Hong Kong, no, I can’t, but I can let some of that energy fuel my usual business. Plus personal reflections on systemic change and accountability mechanisms.
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The Profit Margins of Saving a Friendship
Navigating my first ever co-founder exit to save a friendship. I love you, @byizzyliu.
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The Costliest Mistake Of My 2024: what I learnt from print manufacturing Mint Condition
I am the incredibly inexperienced Director of Riverbed Collective, an artist-led social enterprise. Here’s what I’ve learnt from 2024.
Erin Ai Hei
Hong Kong and
Narrm/Melbourne.
On Wurundjeri lands.
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